I went shopping yesterday as I usually do. Coupons and lists in hand I attacked the aisles hunting down the elusive deals, seeking out the "buy 1 get 1 free" items, trying to find some type of protein that I could afford with which to fill up my bottomless pit teenager tummies. And then on to some goodies.
For years we have been addicted to Diet Pepsi. OK, first it was regular Pepsi, but the expanding waistlines demanded diet. Seven 2 liters a week was good for us, but as prices started to rise over the $1 per bottle mark we sometimes switched to Coke Zero if they were on sale. As prices hit $1.50 and 12 packs were on sale for less per ounce we switched to cans. Now those 2 liter bottles are $1.79, so off I headed to the 12 packs. The shelf tag said $3.39. Not the best price, but I could live with it. Until I looked closer. These were not 12 packs! These were 8 packs! Every Pepsi product on the shelf was an 8 pack. What had they done with my other 4 cans?
So I searched out some information. In this article in the St. Petersburg Times online, I found the truth. Supposedly it is a test in Florida markets. They think that people would prefer 8 packs because their "entry point price" is cheaper. Next up, they think that we want 1.5 liter bottles, 12 ounce bottles and 16 ounce cans. Um.... NO.
I want all my cans and I don't want Pepsi to try and sneak a smaller package on me (that looks the same, by the way). I've already seen that with Breyer's and Edy's ice cream. I switched to store brand on that one. Of course the store sodas are lousy and Coke wasn't on sale. So this week we are drinking tea and lemonade. By the end of the week I will be dying of caffeine deprivation.
Sources say that Coke is looking into this little marketing ploy as well. All that I can say is DON'T DO IT! It is water, sugar or "sweetener" and caffeine. It is already overpriced. I mean how much can that cost anyway.
So Pepsi, give me back my cans. I can understand a price hike now and then, but don't try and fool me. I can count.